Create interesting and useful content
To engage more audiences on social media, you should research what your audience needs on your social media. What kind of content are they interested in? What are they asking for? And what are they telling you? The best way to know this is to take a look at your competitors.
What types of content are they posting and how often? By looking at your competitors, you'll see what they are doing to drive their followers to interact with them. Your audience chose to follow you for a reason. Whether it’s for information, entertainment or inspiration, your job is to give the people what they came for. Content design, likewise, must be more than visually appealing—it has to be useful.
Be honest, authentic and informative. You've got to make them feel good about themselves, their job and your brand if you want people to engage with you on social media.
Consistent design themed and layout
Designing content is not only important to have a good head-line, but also a consistent design theme. Keep your content on social media consistent, uniform and easy to read. The importance of consistent design is the theme and layout.
Use the same themed color palette throughout all your social media pages. Make sure that you use a color palette, it can help to grab the attention of your audience and make it a lot more impactful than just using the same color theme everywhere.